brand design
Brand identity from the ground up. Logo, typography, colour, guidelines, print, digital — built to hold together across every context and last beyond the trend that was current when it was made.
Jiang by Chef Fei - Michelin-Starred Restaurant Menu Design (2025)
Menu design concept developed for Jiang by Chef Fei, a two-Michelin-starred restaurant in Guangzhou, holding its rating for six consecutive years.
The brief called for a menu that matched the restaurant's level. Custom typography, textured paper with debossed branding, hand-stitched binding — a physical object that becomes part of the dining ritual before a single dish arrives.
kronendach
Kronendach — German for forest canopy — is a sustainable lifestyle brand I built from the ground up for Funke Media. From a name and a concept, I developed the complete brand universe: logo, visual identity, brand guidelines, lookbook, website, social media, Spotify playlist artwork, magazine, and book series covering sustainable living, interiors, and architecture.
Strategic partnerships with sustainable brands including Oskar Oatbar and MSTRY were established as part of the launch. The brand went live across print, digital, and social simultaneously.
yachiyo japanese bistro
CLIENT: Yachiyo, Sydney
Rebranding for a Japanese bistro undergoing a full interior transformation into Japandi — the meeting point of Japanese and Scandinavian design sensibilities.
The identity had to honour what existed while stepping into something quieter and more refined. A palette of black, white, and red. A logo evolution rather than a replacement. The deliverables extended beyond identity into menu design and custom acoustic panel artwork — historical Japanese imagery recoloured for the Sydney location, a futuristic koi design for Mosman.
nexba australia
CLIENT: Nexba Australia
Product campaign for one of Australia's fastest-growing better-for-you beverage brands.
I art directed a photoshoot using dramatic black backgrounds and ice to make the product colours sing. Clean lines, bold typography, minimal composition — the product always the focal point. The campaign extended into a brand activation event with live demonstrations, tasting stations, and interactive photo experiences.
logo design • logo design
logo design • logo design
A logo has one job — to be unmistakable. Each mark here was built for clarity at every scale, from business card to billboard, and designed to hold its meaning long after the brief is forgotten.
