brand Identity & Logo Design
Strategic brand identity systems from concept to execution. I create cohesive visual languages—logos, typography, color systems, and brand guidelines—that communicate purpose and maintain consistency across every touchpoint.
Jiang by Chef Fei - Michelin-Starred Restaurant Menu Design (2025)
Menu design proposal for Jiang by Chef Fei, a two-Michelin-starred restaurant in Guangzhou that has maintained its prestigious rating for six consecutive years.
Working with Tasting Kitchen Media Group, I created a sophisticated menu system that reflects the restaurant's refined approach to Chinese cuisine. The design features custom typography, textured paper stock with debossed branding, and hand-stitched binding - creating a tactile dining experience that matches the restaurant's culinary excellence.
The minimalist aesthetic allows the restaurant's prestigious accolades to speak quietly while the physical craftsmanship of the menu itself becomes part of the luxurious dining ritual.
kronendach
Brand identity development for kronendach, a sustainable lifestyle brand created for Funke Media GmbH Germany. The project encompassed full brand development from concept to market launch, including visual identity, digital presence, and editorial content.
Created a complete brand system inspired by the concept of "kronendach" (forest canopy) - a visual language that balances tradition with contemporary design. Deliverables included logo design, brand guidelines, lookbook, website, social media channels, magazine publication, and book series covering sustainable living, interiors, and architecture.
Established strategic partnerships with sustainable brands including Oskar Oatbar and MSTRY. The brand successfully launched across print, digital, and social media platforms, building an engaged community around sustainable living.
yachiyo japanese bistro
Rebranding for Yachiyo Japanese Bistro in Sydney, creating a minimalist visual identity to complement the restaurant's new Japandi interior design.
Developed a refined colour palette of black, white, and red that honours elements from the original logo whilst embracing contemporary simplicity. Key deliverables included brand identity system, menu design, and custom acoustic panel artwork featuring recoloured historical Japanese imagery for the Sydney location and a futuristic koi design for the Mosman location.
The rebrand balances Japanese tradition with Scandinavian minimalism, creating an inviting atmosphere that enhances the dining experience.
nexba australia
Product campaign for Nexba Australia, creating fresh, sophisticated visuals that appeal to style-conscious consumers.
Art directed photoshoot using dramatic black backgrounds and ice elements to emphasise the products' vibrant colours and refreshing qualities. Extended the campaign through graphic design featuring clean lines, bold typography, and minimalist compositions that maintained the product as the focal point.
Campaign included brand activation event with live demonstrations, tasting stations, and interactive photo experiences that reinforced the brand's contemporary image.
logo design • logo design
logo design • logo design
Distinctive logos designed for clarity and longevity. Each mark balances visual impact with versatility, working seamlessly across all applications and scales.
