I'm Liliana Trinca, a Sydney-based graphic designer specialising in brand development, editorial design, and digital content systems.

With over 20 years of experience across pharmaceutical, hospitality, and publishing sectors, I've led brand development for international clients including Bauer Media, FUNKE ONE, Michelin-starred restaurants, and healthcare organizations.

My work focuses on creating cohesive visual systems that solve business problems—whether it's a 128-page corporate publication, a restaurant brand identity, or social media template systems for creative professionals.

I combine strategic thinking with hands-on design execution, working across brand identity, editorial, web, events, and pharmaceutical marketing. I'm a Squarespace specialist and bring experience in both large-scale corporate projects and boutique creative ventures.

Currently available for full-time or contract roles in Sydney. I also run Square Flair Design, creating web and social media systems for interior designers and architects.

Recent clients: Perrigo, Aspen Pharmacare, Zoetis, Jiang by Chef Fei (2-Michelin star), Australian Commission on Safety and Quality in Health Care, and aviation industry training programs.

Let's talk about how I can contribute to your team.